TY  - BOOK
AU  - Wardle,Judith
TI  - Developing advertising with qualitative market research
T2  - Qualitative market research
SN  - 0761972722
U1  - 658.84 
PY  - 2002///
CY  - London, Thousand Oaks, Calif.
PB  - Sage
KW  - Mercadeo
KW  - Investigaciones
KW  - Publicidad
N1  - Incluye bibliografía (p. [130]-132)
ER  -