TY  - BOOK
AU  - Lillis,Geraldine
TI  - Delivering results in qualitative market research
T2  - Qualitative market research
SN  - 0761972722
U1  - 658.84 
PY  - 2002///
CY  - London, Thousand Oaks, Calif.
PB  - Sage
KW  - Mercadeo
KW  - Investigaciones
N1  - Incluye bibliografía (p. [108]-109)
ER  -