Desai, Philly, <br/><br/>
Methods beyond interviewing in qualitative market research / 
Philly Desai. 
 - xv, 136 páginas 
 - Qualitative market research ;  3 .
<br/><br/>Incluye bibliografía (p. [128]-133). 
<br/><br/><label>ISBN: </label>0761972722 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo--Investigaciones.
<br/><br/><label>Dewey Class. No.: </label>658.84  / D441m 2002