TY  - BOOK
AU  - Messaris,Paul
TI  - Visual persuasion: the role of images in advertising 
SN  - 0803972458
U1  - 659.1042 
PY  - 1997///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - Comunicación visual
KW  - Publicidad comercial artística
KW  - Publicidad
KW  - Aspectos psicológicos
N1  - Incluye bibliografía (p. 275-288); A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion
ER  -