Messaris, Paul, <br/><br/>
Visual persuasion :  the role of images in advertising / 
Paul Messaris. 
 - xxii, 297 páginas :  ilustraciones 
<br/><br/>Incluye bibliografía (p. 275-288) 
<br/><br/>A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion. 
<br/><br/><label>ISBN: </label>0803972458 0803972466 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comunicación visual.<br/>Publicidad comercial artística.<br/>Publicidad--Aspectos psicológicos.
<br/><br/><label>Dewey Class. No.: </label>659.1042  / M583v 1997