Christopher, Martin, <br/><br/>
Marketing logistics / 
Martin Christopher ; with case study contributions by Helen Peck. 
 - viii, 162 páginas :  ilustraciones 
 - The marketing series. Professional development .
<br/><br/> ´Published on behalf of the Chartered Institute of Marketing´ 
<br/><br/>Incluye bibliografía. 
<br/><br/><label>ISBN: </label>0750622091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Administración de mercadeo.<br/>Logística de los negocios.
<br/><br/><label>Dewey Class. No.: </label>658.5  / C556m 2001