TY  - BOOK
AU  - Lilien,Gary L.
AU  - Rangaswamy,Arvind
TI  - New product and brand management: marketing engineering applications 
SN  - 0321046447
U1  - 658.827 
PY  - 1999///
CY  - Reading, Mass., Harlow
PB  - Addison-Wesley
KW  - Marcas de fábrica
KW  - Administración
KW  - Productos nuevos
ER  -