TY  - BOOK
AU  - Zemke,Ron
AU  - Connellan,Thomas K.
TI  - E-service: 24 ways to keep your customers when the competition is just a click away 
SN  - 0814406068
U1  - 658.812 
PY  - 2001///
CY  - New York
PB  - AMACOM, American Management Association
KW  - Mercadeo por internet
N1  - Incluye bibliografía
ER  -