TY  - BOOK
AU  - Dwyer,F.Robert
AU  - Tanner,John F.
TI  - Business marketing: connecting strategy, relationships, and learning 
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 0256221332
U1  - 658.8 
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Mercadeo
N1  - Incluye bibliografía
ER  -