TY - BOOK AU - Blundell,Nigel AU - Mackay,Duncan TI - The History of the Olympics SN - 1856485447 U1 - 796.4809 PY - 1999/// CY - London PB - PRC Publishing Ltd. KW - Olimpiadas KW - Historia y crítica KW - Grecia KW - Juegos N2 - Gives a brief overview of the history of the games ; the first in 776 B.C., the year the names of winners were first recorded. ´Today the Olympic Games is a global business of mind boggling proportions. Hundreds of millions of dollars change hands in negotiations for TV rights, merchandise sales, athletes´ sponsorship, advertising contracts, ...etc.´ ER -