TY  - BOOK
AU  - Kuczmarski,Thomas D.
TI  - Managing new products: competing through excellence 
U1  - 658.575 
PY  - 1988///
CY  - Englewood Cliffs, NJ
PB  - Prentice-Hall
KW  - Mercadeo
KW  - Productos nuevos
ER  -