TY  - BOOK
AU  - Aaker,David Allen
AU  - Day,George S.
AU  - Kumar,V.
TI  - Marketing research
SN  - 0471363405
U1  - 658.83 
PY  - 2001///
CY  - New York
PB  - J. Wiley
KW  - Mercadeo
KW  - Investigaciones
ER  -