Aaker, David Allen,  1938- , <br/><br/>
Marketing research / 
by David A. Aaker, V. Kumar and George S. Day. 
 - 7th ed. 
 - 751 páginas 
<br/><br/><label>ISBN: </label>0471363405 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo--Investigaciones.
<br/><br/><label>Dewey Class. No.: </label>658.83  / A111m 2001