TY  - BOOK
AU  - Hunt,Shelby D
TI  - A general theory of competition: resources, competences, productivity, economic growth 
T2  - Marketing for a new century
SN  - 0761917284
U1  - 338.6048 
PY  - 2000///
CY  - Thousand, CA.
PB  - Sage
KW  - Competencia económica
N1  - Incluye bibliografía
ER  -