TY  - BOOK
AU  - Cook,Kenneth Joseph
ED  - American Marketing Association.
TI  - AMA complete guide to strategic planning for small business
SN  - 0844235873
U1  - 658.4012 
PY  - 1994///
CY  - Lincolnwood, Il., USA
PB  - NTC Business Books
KW  - Microempresas
KW  - Planificación estratégica
N1  - ´American Marketing Association.´; Incluye bibliografía (p. 145-146)
ER  -