TY  - BOOK
AU  - Patterson,Marvin L
AU  - Fenoglio,John A.
TI  - Leading product innovation: accelerating growth in a product-based business 
SN  - 0471345172
U1  - 658.575 
PY  - 1999///
CY  - New York
PB  - John Wiley
KW  - Productos nuevos
KW  - Administración
ER  -