TY  - BOOK
AU  - Hague,Paul N
AU  - Jackson,Peter
TI  - Market research: a guide to planning, methodology, and evaluation 
SN  - 0749429178
U1  - 658.8 
PY  - 1999///
CY  - London, Dover, NH, USA
PB  - Kogan Page
KW  - Mercadeo
KW  - Investigaciones
N1  - Incluye bibliografía
ER  -