TY  - BOOK
AU  - Temporal,Paul
TI  - Branding in Asia: the creation, development and management of Asian brands for the global market 
SN  - 0471835765
U1  - 658.827095 
PY  - 2000///
CY  - New York, Chichester
PB  - Wiley
KW  - Marcas de fábrica
KW  - Asia
KW  - Casos
ER  -