Hiebing, Roman G, <br/><br/>
The successful marketing plan :  a disciplined and comprehensive approach / 
Roman G. Hiebing, Jr., Scott W. Cooper. 
 - 2nd ed. 
 - xxxiv, 510 páginas :  ilustraciones 
<br/><br/><label>ISBN: </label>0844232033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo.
<br/><br/><label>Dewey Class. No.: </label>658.802  / H633s 1997