Goodrich, William B, <br/><br/>
Media planning workbook :  with discussions and problems / 
William B. Goodrich, Jack Z. Sissors. 
 - 5th ed. 
 - xiii, 206 páginas 
<br/><br/><label>ISBN: </label>0844235024 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad.
<br/><br/><label>Dewey Class. No.: </label>659.111  / G655m 1996