TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring and managing brand equity 
SN  - 0131201158
U1  - 658.827 
PY  - 1998///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marcas de fábrica
N1  - Incluye bibliografía
ER  -