TY  - BOOK
AU  - Hill,Sam
AU  - Rifkin,Glenn
TI  - Radical marketing: from Harvard to Harley, lessons from ten that broke the rules and made it big 
SN  - 0887309054
U1  - 658.8 
PY  - 1999///
CY  - New York, N.Y.
PB  - HarperBusiness
KW  - Administración de mercadeo
KW  - Mercadeo
KW  - Investigaciones
ER  -