TY  - BOOK
AU  - Meyers,Herbert M
AU  - Lubliner,Murray J.
ED  - American Marketing Association.
TI  - The marketer´s guide to successful package design
SN  - 0844234389
U1  - 658.823 
PY  - 1998///
CY  - Lincolnwood, IL.
PB  - NTC Business
KW  - Embalaje
KW  - Diseño
KW  - Mercadeo
N1  - ´American Marketing Association.´; Incluye bibliografía
ER  -