TY  - BOOK
AU  - Stone,Bob
AU  - Wyman,John
TI  - Successful telemarketing
SN  - 0844232955
U1  - 658.84 
PY  - 1994///, c1992
CY  - Lincolnwood, Ill.
PB  - NTC Business
KW  - Mercadeo directo
KW  - Telemercadeo
N1  - The scope of telemarketing -- Consumer acceptance of proactive telemarketing -- The GE Answer Center -- The AT&T Sales Center Network -- Telemarketing in the advertising process -- Telemarketing in the sales promotion process -- Telemarketing in the selling process -- Telemarketing in the fundraising process -- Developing and maintaining a database -- How to do market research via telephone -- The mathematics of telemarketing -- Telemarketing in the training process -- Making the in-house/service organization decision
ER  -