TY  - BOOK
AU  - Proctor,Tony
TI  - Marketing management: integrating theory and practice 
SN  - 0412623501
U1  - 658.8 
PY  - 1996///
CY  - London, New York
PB  - International Thomson Business Press
KW  - Administración de mercadeo
KW  - Mercadeo
N1  - Bibliografía
ER  -