TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior and marketing action
SN  - 0538867701
U1  - 658.8342 
PY  - 1998///
CY  - Boston, MA.
PB  - Kent
KW  - Consumidores
KW  - Mercadeo
KW  - Investigaciones
ER  -