Assael, Henry, <br/><br/>
Consumer behavior and marketing action / 
Henry Assael. 
 - 6th ed. 
 - 700 páginas :  ilustraciones 
<br/><br/><label>ISBN: </label>0538867701 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumidores.<br/>Mercadeo--Investigaciones.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / A844c 1998