Aaker, David Allen,  1938- , <br/><br/>
Strategic market management / 
David A. Aaker. 
 - 5th ed. 
 - xiv, 330 páginas :  ilustraciones 
<br/><br/><label>ISBN: </label>0471177431 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Administración de mercadeo.
<br/><br/><label>Dewey Class. No.: </label>658.8  / A111s 1998