Cooper, Robert Gravlin,  1943- , <br/><br/>
Winning at new products :  accelerating the process from idea to launch / 
Robert G. Cooper. 
 - 2nd ed. 
 - xiii, 358 páginas 
<br/><br/><label>ISBN: </label>0201563819 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Productos nuevos.
<br/><br/><label>Dewey Class. No.: </label>658.575  / C778w 1998