TY  - BOOK
AU  - Certo,Samuel C
AU  - Peter,J.Paul
TI  - Strategic management: concepts and applications 
SN  - 0070104581
U1  - 658.4012 
PY  - 1991///
CY  - New York, NY.
PB  - McGraw-Hill
KW  - Planificación estratégica
ER  -