TY  - BOOK
AU  - Picken,Joseph C
AU  - Dess,Gregory G.
TI  - Mission critical: the 7 strategic traps that derail even the smartest companies 
SN  - 0786309695
U1  - 658.4012 
PY  - 1997///
CY  - Chicago, IL.
PB  - Irwin
KW  - Planificación estratégica
ER  -