TY  - BOOK
AU  - McDonald,Malcolm
AU  - Keegan,Warren J.
TI  - Marketing plans that work: targeting growth and profitability 
SN  - 0750698284
U1  - 658.802 
PY  - 1997///
CY  - Boston, MA.
PB  - Butterworth-Heinemann
KW  - Mercadeo
ER  -