McDonald, Malcolm, <br/><br/>
Marketing plans that work :  targeting growth and profitability / 
Malcolm H. B. McDonald [and] Warren J. Keegan. 
 - viii, 236 páginas 
<br/><br/><label>ISBN: </label>0750698284 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo.
<br/><br/><label>Dewey Class. No.: </label>658.802  / M135m 1997