TY  - BOOK
AU  - Fombrun,Charles J
TI  - Reputation: realizing value from the corporate image 
SN  - 0875846335
U1  - 659.2 
PY  - 1996///
CY  - Boston, MA.
PB  - Harvard Business School Press
KW  - Imagen corporativa
KW  - Casos
ER  -