TY  - BOOK
AU  - Russell,Frederick Arthur
AU  - Beach,Frank Herman
AU  - Buskirk,Richard Hobart
TI  - Selling : principles and practices
T2  - McGraw-Hill series in marketing
SN  - 0071002812
U1  - 658.85 
PY  - 1988///
CY  - New York, NY.
PB  - McGraw-Hill
KW  - Administración de ventas
KW  - Vendedores y arte de vender
KW  - Ventas
ER  -