TY  - BOOK
AU  - Montgomery,David Bruce
AU  - Urban,Glen L.
TI  - Applications of management science in marketing
T2  - Prentice-Hall international series in management
SN  - 0130388513
U1  - 658.8 
PY  - 1970///?]
CY  - Englewood Cliffs, NJ.
PB  - Prentice-Hall
KW  - Mercadeo
KW  - Ensayos, conferencias, etc
N1  - Incluye bibliografía
ER  -