Applications of management science in marketing / 
edited by David B. Montgomery and Glen L. Urban. 
 - xiii, 481 páginas :  ilustraciones 
 - Prentice-Hall international series in management. .
<br/><br/>Incluye bibliografía. 
<br/><br/><label>ISBN: </label>0130388513 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo--Ensayos, conferencias, etc.
<br/><br/><label>Dewey Class. No.: </label>658.8  / M787a 1970