TY  - BOOK
AU  - Montgomery,David Bruce
AU  - Urban,Glen L.
TI  - Management science in marketing
T2  - Prentice-Hall international series in management
U1  - 658.8 
PY  - 1969///
CY  - Englewood Cliffs, NJ.
PB  - Prentice-Hall
KW  - Mercadeo
ER  -