TY  - BOOK
AU  - Sherif,Muzafer
AU  - Hovland,Carl Iver
TI  - Social judgment: assimilation and contrast effects in communication and attitude change 
T2  - Yale studies in attitude and communication
U1  - 303.38 
PY  - 1961///
CY  - New Haven, CT.
PB  - Yale University Press
KW  - Actitud (Psicología)
KW  - Comunicación
KW  - Criterio
N1  - Incluye bibliografía
ER  -