TY  - BOOK
AU  - Pride,William M
AU  - Ferrell,O.C.
TI  - Understanding marketing: study guide for marketing : basic concepts and decisions 
SN  - 039524756X
U1  - 658.8 
PY  - 1977///
CY  - Boston, MA.
PB  - Houghton Mifflin
KW  - Mercadeo
ER  -