Pride, William M, <br/><br/>
Understanding marketing :  study guide for marketing : basic concepts and decisions / 
William M. Pride [y] O. C. Ferrell. 
 - 240 páginas 
<br/><br/><label>ISBN: </label>039524756X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo.
<br/><br/><label>Dewey Class. No.: </label>658.8  / P947u 1977