TY  - BOOK
AU  - Pride,William M
AU  - Ferrell,O.C.
TI  - Marketing: decisiones y conceptos básicos 
U1  - 658.8 
PY  - 1986///, c1982
CY  - México
PB  - Interamericana
KW  - Mercadeo
N1  - Tít. orig.: Marketing : basic concepts and decisions
ER  -