TY  - BOOK
AU  - Hunt,Shelby D
TI  - Marketing theory: the philosophy of marketing science 
T2  - Irwin. Series in marketing
SN  - 0256028478
U1  - 658.8 
PY  - 1983///
CY  - Homewood IL
PB  - Richard D. Irwin
KW  - Mercadeo
KW  - Investigaciones
N1  - Bibliography: p. 480-502; Includes indexes
ER  -