Hunt, Shelby D, <br/><br/>
Marketing theory :  the philosophy of marketing science / 
Shelby D. Hunt. 
 - xvii 515 páginas :  ilustraciones ;  26 cm. 
 - Irwin. Series in marketing. .
<br/><br/>Bibliography: p. 480-502. Includes indexes. 
<br/><br/><label>ISBN: </label>0256028478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo--Investigaciones.<br/>Mercadeo.
<br/><br/><label>Dewey Class. No.: </label>658.8  / H943m 1983