The marketing information revolution / 
edited by Robert C. Blattberg, Rashi Glazer [and] John D. C. Little. 
 - vi, 373 páginas 
<br/><br/><label>ISBN: </label>0875843298 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo--Procesamiento electrónico de datos.
<br/><br/><label>Dewey Class. No.: </label>658.800285  / M345 1994