TY  - BOOK
AU  - Pine, B. Joseph.
AU  - Gilmore, James H.
TI  - The experience economy: competing for customer time, attention, and money 
SN  - 9781633697973
KW  - Administración de la producción
KW  - Mercadeo
KW  - Diversificación en la industria
KW  - Servicio al cliente
UR  - https://urldefense.proofpoint.com/v2/url?u=https-3A__search.ebscohost.com_login.aspx-3Fdirect-3Dtrue-26scope-3Dsite-26db-3Dnlebk-26db-3Dnlabk-26AN-3D674884&d=DwIFAg&c=Ddvgl2CZm9Cd8xdJeb8sbQ&r=IUCkznLSUHPdJ6Q56w2byQJ_mVpYsshFDiAg58iz9CI&m=XER2Rbri9nQ1CvgE4olwFkH6v-sEmI5tpSS3PzqZhpx0rUVoVY5hT66RBDC7uQA2&s=TRfVnW8-cL4zBw1qxrSnhs5nLMSfilnQvt5oiCok0E8&e=
ER  -