TY  - BOOK
AU  - Flashman,Gay
TI  - Powerful B2B content: using brand journalism to create compelling and authentic storytelling 
SN  - 1789661005
PY  - 2020///
CY  - London, United Kingdom, New York, NY
PB  - Kogan Page Limited
KW  - Industrial marketing
KW  - Branding (Marketing)
KW  - Storytelling
KW  - Marketing industriel
KW  - Strat{acute}egie de marque
KW  - Art de conter
KW  - branding
KW  - aat
KW  - Sales & marketing
KW  - bicssc
KW  - Public relations
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Marketing / Direct
KW  - fast
KW  - Sales and marketing
KW  - thema
KW  - Business and Management
KW  - ukslc
N1  - Incluye bibliografía e índice
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UR  - https://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5995872
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ER  -