TY  - BOOK
AU  - Mir Juli{acute}a,Joan
TI  - CATEGORIZAR: el arte de crear y expandir categorias
SN  - 8494606255
PY  - 2017///
CY  - [Lugar de publicación no identificado ]
PB  - LIBROS DE CABECERA
KW  - Branding (Marketing)
KW  - Categorization (Psychology)
KW  - Strat{acute}egie de marque
KW  - Cat{acute}egorisation (Psychologie)
KW  - branding
KW  - aat
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management
KW  - Management Science
KW  - Organizational Behavior
KW  - fast
N1  - Includes bibliographical references
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2136141
ER  -