TY  - BOOK
AU  - Leland,Karen
TI  - The brand mapping strategy: design, build, and accelerate your brand 
SN  - 9781613083390
PY  - 2016///
CY  - [Lugar de publicación no identificado ]
PB  - Perseus Books, LLC
KW  - Branding (Marketing)
KW  - Marketing
KW  - Management
KW  - Entrepreneurship
KW  - Technological innovations
KW  - Strat{acute}egie de marque
KW  - Gestion
KW  - Entrepreneuriat
KW  - Innovations
KW  - branding
KW  - aat
KW  - entrepreneurs
KW  - BUSINESS & ECONOMICS / Industrial Management
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Management
KW  - BUSINESS & ECONOMICS / Management Science
KW  - BUSINESS & ECONOMICS / Organizational Behavior
KW  - fast
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UR  - http://site.ebrary.com/id/11242168
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ER  -