TY  - BOOK
AU  - Bruner,Gordon C.
TI  - Marketing scales handbook: multi-item measures for consumer insight research
SN  - 9780692845936
PY  - 2017///]
CY  - Fort Worth, Texas USA
PB  - GCBII Productions, LLC
KW  - Marketing research
KW  - Statistical methods
KW  - Handbooks, manuals, etc
KW  - Scaling (Social sciences)
KW  - Marketing
KW  - Recherche
KW  - M{acute}ethodes statistiques
KW  - Guides, manuels, etc
KW  - Construction d'une {acute}echelle (Sciences sociales)
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management
KW  - Management Science
KW  - Organizational Behavior
KW  - fast
N1  - Incluye bibliografía e índice
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1469983
UR  - https://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=4843087
ER  -